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Artificial colorings, which have been used for years by companies like PepsiCo, General Mills and Frito-Lay to make products seem more appealing to consumers, are making headlines this week after a California Senator proposed a bill that would require adding warning labels on all food containing synthetic dyes sold throughout the state.

Here, at Deep River Snacks, we take synthetic dyes very seriously, which is why you will never find any in our products. Countries like Norway, Austria, Finland and the UK have already taken steps to ban Red 40, Yellow 5 and Yellow 6 after they’ve been shown to cause adverse behavioral reactions in children, specifically those with ADHD.

Citing these concerns, Sen. Bob Wieckowski (D-Fremont) introduced Senate Bill 504 last week in California.

“It’s important for parents to have this information as they seek ways to help their children who suffer from behavioral problems,” he said in a press release. “Raising awareness through warning labels will educate parents about the adverse effects of food dye and empower them to make better-informed choices when they are shopping.”

Public concern about synthetic food dyes has been accelerating since the Center for Science in the Public Interest’s 2016 report found a connection between food dyes and adverse behavior affecting more than half-a-million children in America.

“Dyes confer no health or nutritional benefit,” the 2016 report states. “They are completely unnecessary, but are sometimes used to spare companies the expense of using actual fruit or other ‘real’ ingredients, and to trick consumers into thinking the colors in blueberry muffins, breakfast cereals, or fruit-flavored beverages derive from real fruits and vegetables, rather than synthetic chemicals.”

According to the Food and Drug Administration, a color additive is defined as any dye, pigment or other substance that can impart color to a food, drug, cosmetic or to the human body. They are “important components of many products, making them attractive, appealing, appetizing and informative”, the agency said.

Here at Deep River Snacks, our mission is to “Give a Chip”. We do that not only through the charitable organizations we support, but also by pledging to use only real ingredients in all of the products we produce. You’ll never find any artificial dyes or GMOs in our kettle chips or in our HONCHOS organic tortilla chips. If we wouldn’t feed it to our own family, we wouldn’t expect you to feed it to yours.